ABG History
Established in March 2005 and formerly known as the GCC Advertisers Association,
the ABG is a non-profit group dedicated to maintaining a free and open dialogue
between its members, advertising agencies and media owners by reflecting the values
and mission of the WFA, tailored to local conditions and needs.
The group formed due to mounting frustration surrounding the lack of transparency
in media performance and effectiveness. Hence, the initial focus of the ABG centered
on the introduction of media performance and measurement, in particular TV ratings
and print audit circulation. So it’s not surprising that since its inception, the
ABG has been an effective catalyst to industry initiatives to ensure media ROI is
clear.