ABG History
However, the ABG’s charter was not limited to media performance and effectiveness
issues. With membership representative of more than 75% of the region’s advertising
spend, the ABG’s dedication to raising the caliber and practice of advertising within
the region through implementation of international best practice and improving standards
is for the benefit of all industry constituents.
The ABG recognizes that in order for the region to achieve success, the support
of all advertisers, across all business sectors, together with Government bodies,
media/marketing agencies, media owners and media representatives, working in a collaborative
fashion, is critical.
In addition to supporting the implementation of TV and Print measurement practices,
the ABG has also plans to develop an Advertising Code of Ethics and work with various
Government bodies to influence new legislation to help self regulate our industry.
One such example of Government support is our link to the Dubai Chamber. The Advertisers Business Group is one of twenty-one business groups which are members of the Dubai Chamber. Through its External Relations Department the Chamber supports the business groups in numerous ways, including coordinating with Government departments and agencies, thereby acting as a link between the public and private sectors. It creates a platform for the exchange of business information, ideas and views and also organizes and/or participates in local, regional and international exhibitions.