About the WFA
The World Federation of Advertisers (WFA) is the only global organization representing
the common interests of marketers and the ABG is an official chapter of the WFA.
Through its network of 55 national advertiser associations on five continents and
approximately 50 of the world’s top 100 marketers, WFA represents around 90% of
global marketing communications, almost US$ 700 billion annually.
WFA champions responsible and effective marketing communications worldwide.
WFA Mission: Building Trust
Trust is critical to the marketing industry, both to how marketers are perceived
by society and how they communicate with consumers. It lays the foundations for
welcomed, effective and sustainable marketing communications.
WFA’s role in helping build trust is to provide global leadership by championing
good practice, anticipating trends, and promoting the benefits of marketing communications.
WFA does this through continued dialogue and engagement with its members, consumers
and stakeholders.