About the WFA
Responsible marketing communications:
WFA champions and defends marketers' key interests;
WFA helps set self-regulatory standards for responsible marketing communications
worldwide;
WFA encourages leadership initiatives, which go beyond compliance with existing
industry standards.
Effective marketing communications:
WFA helps its members achieve maximum effectiveness and efficiency of marketing
communications through knowledge sharing and benchmarking, where appropriate and
in compliance with competition law;
WFA takes a leadership role on key marketing issues, both globally and regionally;
WFA provides a unique global network to help marketers navigate the marketing landscape.