Advertising Code of Conduct

In October 2009 the ABG established a task force aimed at developing an advertising code of conduct for the region. Its objectives are to:

  • Establish industry-wide standards for responsibility based on clear regulator-endorsed criteria
  • Provide consumers with a platform to be heard in line with societal expectations and enforcement mechanisms that are cheaper than the courts
  • Complement the law by being an effective self-regulator

The role of the task force is to:

  • Identify key areas of self regulation that the ABG should associate itself with. The suggested areas of self regulation are a code of advertising for children, cigarette advertising, healthcare advertising and media codes and regulations (i.e. commercial TV, radio, print, cinema, emarketing, outdoor).
  • Form the code of ethics and regulations relevant to that work
  • Provide an advertising environment that is sensitive to age groups, not offensive on the basis of discrimination, violence, language, sexuality, health and safety etc in the interest of the public

Committee Chair
Fadi Ghosn, GM
Raef Labaki, Nestlé

For further information on the task force, please contact Fadi Ghosn at fadi.ghosn@gm.com or Raef Labaki at Raef.Labaky@ae.nestle.com