Tue, 01 Jun, 2010
While many advertisers may now employ auditors, the need has arisen for a comprehensive guide, international in its perspective, describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they s...
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Tue, 01 Jun, 2010
Marketing budgets are starting to rise in the US, but changing consumer habits and preferences mean new processes are required to measure return on investment accurately.
In a survey of leading executives conducted in February this year, Forrester, the research firm, found that 37% of particip...
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Tue, 01 Jun, 2010
Twitter usage exploded in 2009. US site traffic, which is only a partial barometer of how many people used the service, grew from a few million unique monthly visitors in early 2009 to over 20 million by June. Traffic has since reached a plateau, but other usage metrics continue to show high levels ...
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