Strategic Priorities
Previously outlined by Booz & Co. report were and remain the common issues advertisers are facing within the GCC and identifies that the region lacks a marketing eco-system; a framework that clarifies the various roles to be played amongst various industry sectors is critical for role clarification and future success of the marketing industry.
We all want transparency and reliability in the performance of our marketing investments where ABG continues to play a role in getting there and to follow more tangible deliverables reaching progress in the set projects.
For more information contact:
Fadi Ghosn
Fadi.ghosn@gm.com
Raef Labaki
Raef.Labaky@ae.nestle.com
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