Message from Chairman
Fadi Ghosn
Chief Marketing Officer, & General Motors - Middle East Operations
Thank you for your interest in the Advertisers Business Group and welcome to our site.
The Advertisers Business Group (ABG) has a significant role to play in today’s difficult
economic conditions. Our primary objectives of improving standards and providing
one voice for advertisers within the GCC are more important than ever.
Improving effectiveness and accountability is imperative in a challenging business
environment. The ABG will continue to drive meaningful changes within the region’s
advertising industry by means of increased transparency, working together as one
group, sharing best global practices and developing our marketing talent.
I invite you to join the ABG and maximize benefit through a collective voice with
your peers in advertising and marketing. On a more practical level, by joining the
ABG, you will also benefit from our association with the World Federation of
Advertisers and gain exclusive access to their robust resources.
With your support, we look forward to delivering much needed change within our industry.