Outdoor Measurement
In February 2010 the ABG has set up a task force on outdoor measurement. Its objectives are to:
- Identify performance metrics that can help cleints and agencies establish fair and reasonable pricing for outdoor inventory
- Influence the implementation of performance metrics amongst the GCC's outdoor suppliers
- Identify if one, unifying currency of performance measurement can be adopted
The role of the task force is to:
- Identify performance metrics that can help cleints and agencies establish fair and reasonable pricing for outdoor inventory
- Influence the implementation of performance metrics amongst the GCC's outdoor suppliers
- Identify if one, unifying currency of performance measurement can be adopted
Committee Chair:
Ghayath Sioufi, Du
For further information on the outdoor measurement task force, please contact Ghayath Sioufi at
ghayath.sioufi@du.ae